Hudson
  • Home
  • About
  • News
  • World Wide Web
  • Business
    • Real Estate
    • Brands
  • Tech
  • Stock Market
  • Contact

Amstel Lite Ordered To Change Packaging Because It Is Too Similar To Castle Lite

  • By Walter Baker
  • Mar-13-2015
  • Brands
  • Comments Off on Amstel Lite Ordered To Change Packaging Because It Is Too Similar To Castle Lite

In the world of beer marketing, Castle Lite is deemed the victor against Amstel Lite after the competitor company was ordered to change their packaging because it was too similar with Castle Lite.

A complaint filed by Castle Lite manufacturer, South African Breweries (SAB), to the Standards of Authority of SA (ASA) against Brandhouse Beverages comes with the request to change the appearance of their Amstel Lite cans because they are almost identical to Castle Lite’s signature.

The silver and green that was used in Amstel Lite was the main topic of concern as well as the way the “lite” was spelled. SAB said that the similarities between their products render their products as indistinguishable in trade.
There really was a big similarity between the two beer products and it was further emphasized with the way the word lite was spelled and designed in Amstel Lite which was almost the same as Castle Lite’s. It was also odd that in the US and in Europe, colors such as brown, red and gold were used while their brand name is spelled as “Amstel Light.”
To argue against the complaint filed by SAB, Amstel Lager Brandhouse Beverages said that SAB had no right to claim exclusivity of the use of the colors green and silver because other international beer brands have also used the color combination.

Unfortunately for Brandhouse Beverages, the ASA sided with SAB saying that Castle had been using the word “lite” exclusively in the last 20 years. They also said that the similar elements used by Amstel Lite had greatly affected the uniqueness and exclusivity of the packaging in Castle Lite.

SAB seemingly tried to push their luck when they requested that Brandhouse Beverages to withdraw the Amstel Lite packaging within a week but the ASA did not approve of it saying that the whole request was impractical.
Brandhouse Beverages was instead given a month to withdraw their packaging and change it into something that is unique to them.

They said that they were very disappointed with the ruling and that they are considering their options. It is still unclear if Brandhouse Beverages will appeal to the ruling.

It's only good to share...Pin on Pinterest
Pinterest
0Share on Facebook
Facebook
0Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin

Comments

← Previous Post Next Post →

Business Keynote Speakers To Watch

Recent Posts

  • Benefits That Businesses Can Gain From UK-Singapore FTA
  • The Importance Of SEO For Businesses During The Pandemic
  • Why Businesses Must Analyse Customer Reviews
  • Australian Digital Ad Grows 11.3% In Q3 2020
  • Caravel Law Acquires My Legal Briefcase

Selected Topics

  • Accountant
  • Advagym App
  • Advertise
  • AFL
  • Art
  • Baby Product
  • Bank
  • Bike
  • Bikini
  • Boat
  • Brands
  • Business
  • Car
  • Carpet
  • CCTV cameras
  • Chiropractor
  • Christmas
  • Cleaning
  • Clothing
  • Courier
  • Crematorium
  • Currency
  • Customer Reviews
  • Dental Implants
  • Design
  • Drug
  • DVD
  • Economy
  • Education
  • Electrician
  • Employee
  • Entertainment
  • Finance
  • Flooring
  • Food
  • Foundation
  • Funeral Services
  • Furniture
  • Game
  • Google
  • hEALTH
  • Healthy Lifestyle
  • Home Depot
  • Home Improvements
  • Hotel
  • Industry
  • Insurance
  • International School
  • King Kong Reviews
  • Landmarks
  • Lawyers
  • Legals
  • Lifestyle
  • Logistics
  • London
  • Lowest
  • Management
  • Maps
  • Marketing
  • Medical Tourism
  • Money
  • Mortgage
  • News
  • Noise
  • Online Marketing
  • Online shopping
  • Pandemic
  • Pest Control
  • Plumbing
  • Print
  • Products
  • Real Estate
  • Removal
  • Resort
  • Restaurant
  • Roofs
  • Security
  • SEO
  • Service
  • Services
  • Servies
  • Skin
  • Stickers
  • Stock Market
  • Tax
  • Tech
  • Tiles
  • Tips
  • Transport
  • Trucking
  • Uncategorized
  • Website
  • Wedding
  • World Wide Web

Tools that will help you with your business

  • Blog Topics Generator
  • BuzzSumo
  • Evernote
  • LinkedIn Pulse
  • Portent Title Maker
  • Quick Sprout
  • Quora
  • Trello
Editor Of Hudson
Walter Baker

There are a lot more that the Hudson does to keep peace and order which they want people to know. Read the latest news and updates.

Archives
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • March 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • May 2015
  • April 2015
  • March 2015
  • January 2014
LEGALS

Hudson (C) 2016 All Rights Reserved. 273 Geneva Street, Brooklyn, NY 11206, USA

Powered by WordPress  |  Business Directory by InkThemes.