Hudson
  • Home
  • About
  • News
  • World Wide Web
  • Business
    • Real Estate
    • Brands
  • Tech
  • Stock Market
  • Contact

Australian Digital Ad Grows 11.3% In Q3 2020

  • By Walter Baker
  • Dec-6-2020
  • Advertise, Business, Marketing, Online Marketing, Tips
  • Comments Off on Australian Digital Ad Grows 11.3% In Q3 2020

The COVID-19 pandemic has hit industries across the world hard, though the Australian digital advertising market looks like it’s getting better, to the relief of people handling King Kong marketing review and others in the industry.

In Q3 2020, ending 30th September saw an increase of 11.3% growth from Q2, according to data from the Interactive Advertising Bureau Australia Online Advertising Expenditure Report (OAER), showing that all advertising categories in the industry saw growth following the rough Q2. The report also notes that search and directories accounted for 45% of all digital ad expenditure, with the general display, and classifieds accounting for 38%, and 17%, respectively.

Key details from the report include:

  • General display formats saw consistent growth across the board. Video grew by 11%, standard display by 10%, and infeed/native advertising all went up by 19%.
  • Video advertising saw big growth, bouncing back from Q2 2020 with CTV inventory growing the most across digital screen categories.
  • Search and directories dropped by 6.9%, while classifieds dropped by 11.5%. However, display revenue went up by 0.9% due to video revenue’s good growth.
  • Advertisers’ preferences remain stable in spite of 2020’s geopolitical climate, with 40% buying via the agency, 16% directly, 11% via programmatic guaranteed, and the remaining 33% opting for programmatic RTB/PMP.

CEO of IAB Australia Gai Le Roy says that everyone in the industry, like people who deal with many Australian digital advertising market, knows how hard 2020 has been, but the growth in Q3 is a good sign for the industry. They note that it’s just in time for Q4 2020, which is traditionally seen as the industry’s best quarter.

It's only good to share...Pin on Pinterest
Pinterest
0Share on Facebook
Facebook
0Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin

Comments

← Previous Post Next Post →

Business Keynote Speakers To Watch

Recent Posts

  • Benefits That Businesses Can Gain From UK-Singapore FTA
  • The Importance Of SEO For Businesses During The Pandemic
  • Why Businesses Must Analyse Customer Reviews
  • Australian Digital Ad Grows 11.3% In Q3 2020
  • Caravel Law Acquires My Legal Briefcase

Selected Topics

  • Accountant
  • Advagym App
  • Advertise
  • AFL
  • Art
  • Baby Product
  • Bank
  • Bike
  • Bikini
  • Boat
  • Brands
  • Business
  • Car
  • Carpet
  • CCTV cameras
  • Chiropractor
  • Christmas
  • Cleaning
  • Clothing
  • Courier
  • Crematorium
  • Currency
  • Customer Reviews
  • Dental Implants
  • Design
  • Drug
  • DVD
  • Economy
  • Education
  • Electrician
  • Employee
  • Entertainment
  • Finance
  • Flooring
  • Food
  • Foundation
  • Funeral Services
  • Furniture
  • Game
  • Google
  • hEALTH
  • Healthy Lifestyle
  • Home Depot
  • Home Improvements
  • Hotel
  • Industry
  • Insurance
  • International School
  • King Kong Reviews
  • Landmarks
  • Lawyers
  • Legals
  • Lifestyle
  • Logistics
  • London
  • Lowest
  • Management
  • Maps
  • Marketing
  • Medical Tourism
  • Money
  • Mortgage
  • News
  • Noise
  • Online Marketing
  • Online shopping
  • Pandemic
  • Pest Control
  • Plumbing
  • Print
  • Products
  • Real Estate
  • Removal
  • Resort
  • Restaurant
  • Roofs
  • Security
  • SEO
  • Service
  • Services
  • Servies
  • Skin
  • Stickers
  • Stock Market
  • Tax
  • Tech
  • Tiles
  • Tips
  • Transport
  • Trucking
  • Uncategorized
  • Website
  • Wedding
  • World Wide Web

Tools that will help you with your business

  • Blog Topics Generator
  • BuzzSumo
  • Evernote
  • LinkedIn Pulse
  • Portent Title Maker
  • Quick Sprout
  • Quora
  • Trello
Editor Of Hudson
Walter Baker

There are a lot more that the Hudson does to keep peace and order which they want people to know. Read the latest news and updates.

Archives
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • March 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • May 2015
  • April 2015
  • March 2015
  • January 2014
LEGALS

Hudson (C) 2016 All Rights Reserved. 273 Geneva Street, Brooklyn, NY 11206, USA

Powered by WordPress  |  Business Directory by InkThemes.