Craft Brands Making Its Way To Successful Saigon
The beer capital of Vietnam is already blooming in the craft scene within just three years. There are many options for people who wanted to have a drink such as a rooftop bar in Saigon but nothing beats a craft beer.
According to Te Te Craft Beers’ co-founder, Ruben Martinez, he was there to witness the beginning of the craft beer frenzy in Saigon. During that time, Pasteur Street was rumoured to be launching a tap room and Rooster Beers is following in the footsteps of their business by brewing at home. Fuzzy Logic has already started a step ahead while Platinum got a one year head start.
Three years later, there are more than 20 breweries located all over Vietnam and 10 of them are in Saigon fighting over the title. The sector is only getting more interesting as the years go by and good beer is now a staple in the city.
The brewing renaissance in what is now known as Ho Chi Minh City started three years ago. Prior to that, local brands operating in the city such as 333 and Saigon Beer are only importing from international brands such as Tiger and Heineken. These brands seem to be the standard in the city.
That changed in 2015 when home brewers along with entrepreneurs saw the potential of the huge market especially the rise in the number of consumers in the middle class range and the business barriers are no longer that high.
Mad Genius Brewing’s director, Agastya Jankipersadsing, said that brewing in the country is far easier in comparison to other countries within Asia. You can do it at home with your own ingredients or do it from an established brewery and produce as many as you want.
It is not surprising that majority of the craft scene in the city started brewing at home as long as they have the space. Locals and tourists get to enjoy rooftop bar in Saigon that also sourced their craft beers from these known companies. Businesses recognize that the competition in the market is getting stronger and they might have to weather some storms before coming out stronger and established.