Hudson
  • Home
  • About
  • News
  • World Wide Web
  • Business
    • Real Estate
    • Brands
  • Tech
  • Stock Market
  • Contact

IAB Reports That AU Online Ads Dip Due To COVID-19, But Video Ads Gain Traction

  • By Walter Baker
  • Oct-22-2020
  • Business, Customer Reviews, King Kong Reviews, Online Marketing
  • Comments Off on IAB Reports That AU Online Ads Dip Due To COVID-19, But Video Ads Gain Traction

The Interactive Advertising Bureau (IAB) Australia recently released their latest Online Advertising Expenditure Report, showing where the people who are most invested in online ads and king kong advertising reviews, should turn their attention to.

According to their data, total online advertising dropped by 12% in Q2 2020 compared to Q2 2019, showing how COVID-19 affected the online advertising industry.

IAB AU CEO Gai Le Roy stated that they weren’t surprised by the numbers, as current conditions were clearly rough on the industry. That being said, they note that video advertising is staying strong, in spite of it all.

For the quarter of 2020 ending in June, all online advertising categories took a hit, with search directories dropping 9%, general display dropping 11%, with classifieds recording having been hit the hardest with a 22.7% drop.

However, video advertising remained strong, with no year-on-year expenditure, upping its share of the general display market from 48% to 53%; more than half.

For people invested in king kong advertising reviews, programmatic advertising has been the new hot thing, accounting for 44% of all advertising on content sites, versus the 41% from insertion orders. Ads directly bought from advertisers dipped down to 15%.

Content video publishers now have most of their video content (65%) bought programmatically in Q2 2020, which is a 9% increase from Q1 2020.

The top five industries in the AU saw a big shift thanks to the impact of COVID-19, with real estate and entertainment dropping from the top five. Media and tech took their place, joining automotive, finance, and retail.

The retail sector saw the largest increase quarter-on-quarter, while the travel sector got hit the hardest.

https://www.youtube.com/watch?v=FQuFuedcmI0

It's only good to share...Pin on Pinterest
Pinterest
0Share on Facebook
Facebook
0Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin

Comments

← Previous Post Next Post →

Business Keynote Speakers To Watch

Recent Posts

  • The Meaning Of Client-Lawyer Relationship
  • Google Ads Now With Identity Verification, Google News Reports Added To Google Search Console For New Publishers
  • Tips For Writing Good Online Reviews
  • A Look At The Logistical Demands Of The COVID-19 Vaccine
  • When To Use Illustrations

Selected Topics

  • Accountant
  • Advagym App
  • Advertise
  • AFL
  • Art
  • Baby Product
  • Bank
  • Bike
  • Bikini
  • Boat
  • Brands
  • Business
  • Car
  • Carpet
  • CCTV cameras
  • Chiropractor
  • Christmas
  • Cleaning
  • Clothing
  • Courier
  • COVID-19 Vaccine
  • Crematorium
  • Currency
  • Customer Reviews
  • Dental Implants
  • Design
  • Drug
  • DVD
  • Economy
  • Education
  • Electrician
  • Employee
  • Entertainment
  • Finance
  • Flooring
  • Food
  • Foundation
  • Funeral Services
  • Furniture
  • Game
  • Google
  • hEALTH
  • Healthy Lifestyle
  • Home Depot
  • Home Improvements
  • Hotel
  • Illustrations
  • Industry
  • Insurance
  • International School
  • King Kong Reviews
  • Landmarks
  • Lawyers
  • Legals
  • Lifestyle
  • Logistics
  • London
  • Lowest
  • Management
  • Maps
  • Marketing
  • Medical Tourism
  • Money
  • Mortgage
  • News
  • Noise
  • Online Marketing
  • Online shopping
  • Pandemic
  • Pest Control
  • Plumbing
  • Print
  • Products
  • Real Estate
  • Removal
  • Resort
  • Restaurant
  • Roofs
  • Security
  • SEO
  • Service
  • Services
  • Servies
  • Skin
  • Stickers
  • Stock Market
  • Tax
  • Tech
  • Tiles
  • Tips
  • Transport
  • Trucking
  • Uncategorized
  • Website
  • Wedding
  • World Wide Web

Tools that will help you with your business

  • Blog Topics Generator
  • BuzzSumo
  • Evernote
  • LinkedIn Pulse
  • Portent Title Maker
  • Quick Sprout
  • Quora
  • Trello
Editor Of Hudson
Walter Baker

There are a lot more that the Hudson does to keep peace and order which they want people to know. Read the latest news and updates.

Archives
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • March 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • May 2015
  • April 2015
  • March 2015
  • January 2014
LEGALS

Hudson (C) 2016 All Rights Reserved. 273 Geneva Street, Brooklyn, NY 11206, USA

Powered by WordPress  |  Business Directory by InkThemes.