IAB Reports That AU Online Ads Dip Due To COVID-19, But Video Ads Gain Traction
The Interactive Advertising Bureau (IAB) Australia recently released their latest Online Advertising Expenditure Report, showing where the people who are most invested in online ads and king kong advertising reviews, should turn their attention to.
According to their data, total online advertising dropped by 12% in Q2 2020 compared to Q2 2019, showing how COVID-19 affected the online advertising industry.
IAB AU CEO Gai Le Roy stated that they weren’t surprised by the numbers, as current conditions were clearly rough on the industry. That being said, they note that video advertising is staying strong, in spite of it all.
For the quarter of 2020 ending in June, all online advertising categories took a hit, with search directories dropping 9%, general display dropping 11%, with classifieds recording having been hit the hardest with a 22.7% drop.
However, video advertising remained strong, with no year-on-year expenditure, upping its share of the general display market from 48% to 53%; more than half.
For people invested in king kong advertising reviews, programmatic advertising has been the new hot thing, accounting for 44% of all advertising on content sites, versus the 41% from insertion orders. Ads directly bought from advertisers dipped down to 15%.
Content video publishers now have most of their video content (65%) bought programmatically in Q2 2020, which is a 9% increase from Q1 2020.
The top five industries in the AU saw a big shift thanks to the impact of COVID-19, with real estate and entertainment dropping from the top five. Media and tech took their place, joining automotive, finance, and retail.
The retail sector saw the largest increase quarter-on-quarter, while the travel sector got hit the hardest.