In 2030, Christmas Lights In Oxford Street Will Likely Be Switched On In July
Is July a right time to start with Christmas shopping? While brick and mortar stores are still waiting for Halloween or Thanksgiving to be over before they bring out Santa Claus and other Xmas décor, online stores are already encouraging shoppers to buy Christmas Pajamas and Ugly Christmas Sweaters. There is certainly nothing wrong to start Christmas in July because there are better choices available in stores.
It seems that the whole world is conspiring against people who prefer last-minute Christmas shopping. As soon as Halloween is over, some stores start to put up their Santa-themed displays while online retailers publish last minute gifts with weeks to spare. When Christmas lights finally go up in shopping centers and the winter chill is felt in the air, there is a mad rush to buy presents.
In London, Christmas lights along Oxford Street will be switched on by November 6 this year. That is about 49 days before Christmas and one day earlier than the previous year. The ceremony of switching on the lights at Oxford Street always mark the start of Christmas shopping which used to take place closer to the start of December.
However, the start of the holiday shopping season has shifted earlier in the calendar over the years. In 2011 and 2015, lights went up in November 1 and nearly broke the October barrier. If you consider present trends, holiday commercialism will likely overcome seasonal sense in 2030. By then, Christmas shopping season in London will start in July.
Quartz has fed data into a Christmas Creep Calculator that harnesses cutting-edge Artificial Intelligence, sophisticated machine learning and “Add Trendline” function in Microsoft Excel to predict the path of Christmas shopping creep earlier in the calendar. The trendline shows that by 2030, Christmas lights will be switched on in July.
When online stores offer useful holiday presents like Christmas Pajamas, shoppers are motivated to open their wallets as early as possible. Why choose pajamas when there other items available? Pajamas are comfortable, useful and can be worn all day long. You can wear pajamas while binging on Netflix or working on your online job.
