India’s $650mn Digital Market Is An Opportunity For Web Professionals, Report Says
Good news for India’s web professionals, for the people who deal with many a WordPress backup plugin and the like: the country’s digital market is valued at US$650mn at minimum, and is ripe with opportunity for them.
A report published by the Endurance International Group (EIG) and Zinnov Consulting, titled The Web Pro Ecosystem: The Catalysts discussed India’s digital marketplace, where a transformation is happening amongst the smaller businesses. This renaissance, in turn, provides a lot of opportunity for web professionals in the market, which the report defines as covering web designers, developers, IT service providers, digital agencies, as well as any business that helps individuals or businesses get set up online.
The report outlines that India’s web professionals play a huge role in establishing an online presence for small businesses thanks to the country’s DIFM (do-it-for-me) market.
As India’s digital maturity improves and smaller businesses in the country take control of their own presence online, web and mobile apps, transaction ready and dynamic sites, as well as digital marketing endeavors, will become more and more in demand. The market, the report notes, is valued at approximately $650mn over the next three years.
Zinnov Consulting CEO Pari Natarajan says that India only has 5mn registered domain names, with 55% of that (2.7mn) attached to a site. There are 1.2mn unique sites in the country, where less than 100,000 are ready and able to handle transactions, and primarily accept cash. 12% websites in India, he adds, are SSL enabled, and 50,000 have chatbots. He says that, with the increasing demand for internet penetration, online commerce, as well as the necessary cybersecurity, will result in the increasing adoption of services for online presence, and productivity applications, and the professionals that provide these.
As far as Indian online presence, WordPress is the platform of choice, and the people who handle it, including WordPress backup plugin apps and the like, are in demand across the world, India included. As for specific fields in the Indian market, the report notes that digital marketing, as well as mobile and web application development are the ones to keep an eye out on.