Market Changes Has Affected Motorcycle Sales Volume
In the motorcycle industry, Moto Guzzi was able to build a special reputation that continues to attract a specific segment of motorcycle enthusiasts who understand the historical significance of the brand. However, Moto Guzzi is now facing a situation that is similar to Harley Davidson and other motorcycle manufacturers.
Harley Davidson understands that the market has changed and it is difficult to recapture the company’s growth trajectory. Consumers nowadays prefer smaller, lighter and less expensive motorcycles. There are also some logical reasons behind the significant drop in motorcycle sales.
After Harley Davidson reported that their motorcycle sales dropped by 13.3% in the 3rd quarter, many assumed that Trump’s call for boycott has made an impact. It is very likely that some heeded the call to boycott because of the erroneous assumption that the Milwaukee motorcycle manufacturer is hurting US jobs.
Some have traded their Harleys for an Indian motorcycle because Harley Davidson was moving production overseas because of the president’s trade tariffs. Meanwhile, the Indian brand Polaris Industries is also shifting some its production to Poland because of the tariffs. Those who have traded their Harley’s for the Polaris brand are not actually contributing to the Indian bike’s sales.
According to Polaris, their brand posted sales growth in the low single digit percentage range in the quarter and it was their weakest performance ever since they saved the company from bankruptcy. Besides that, the actual production of Indian motorcycles is definitely less than Harley Davidson which means that the impact is greater.
The 3rd quarter figures of Harley Davidson are actually in line with the rate of decline that the manufacturer has experienced over the past two years. The 13% drop is already expected. Harley has launched a new lineup of bikes and buyers are eager to see what the company has come up with.
You won’t face any difficulties when looking for Moto Guzzi motorcycles in the UK because there are authorized dealers that are offering the Italian brand. There is an extensive range of new and used road bikes, off-road bikes and scooters that will perfectly match your lifestyle. Any Moto Guzzi-related product is also available from clothing to accessories.
