Rebranding Of Inverness Retail Park To Avoid Confusion
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At A96, you will find Inverness Retail Park that has been rebranded again because of the confusion brought about by its last name change. The news was welcomed by business leaders who were frustrated over the previous Inverness Centre title. The previous name was adapted from a retail park that was located in the fringes of the city.
Because of confusion, city centre traders lost business in the wake of a shattered canopy drama that occurred last November. When news of the incident spread, shoppers assumed that the precautionary stores closures were the result of the unfortunate incident in the city centre. The shutdown actually occurred at Eastfield Way Retail Park.
Inverness Business Improvement District filed a complaint with Advertising Standards Authority but it was dropped after the quiet rebranding. If you will search for the business website, type Inverness Shopping Park on your search bar. This name was previously used after it was called Inverness Business and Retail Park.
Credit for the rebranding goes to Inverness councillor, Isabelle Mackenzie who started the move and approached management directly. She pursued rebranding both in the Highland Council’s Inverness city committee and the agents of what was previously known as Inverness Retail Park.
There was too much concern over the glass canopy incident that resulted into confusion among customers. Businesses lodged formal complaints with ASA due to loss of profits. The management of the retail park has responded positively after realizing that the public is being misled.
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