Skin And Hair Care Trends That Influenced The UK Market
We are in an age where looking good seems to be taking the front seat among our priorities. This is greatly influenced by the amount of time we spend on social media platforms and online. This is the main reason for the increase in demand for natural skin care in Australia since we are getting more conscious about how we look. Looking at the latest research conducted by Mintel in the United Kingdom, it seems like this consciousness is sweeping the world.
The beauty market in the United Kingdom is affected by the different trends online such as in hair care, skin care and even colour cosmetics. Based on the result, the current top trends include microbiome skin care, clean makeup and gluten-free hair care.
According to Mintel, a UK market research firm, the country is currently the number one trendsetter when it comes to facial skincare. The most popular products launched in recent years are the ones intended to impact the skin microbiome, hair care products that are gluten-free and vegan beauty products.
Based on figures, the fourth biggest market internationally is colour cosmetics in the United Kingdom. This is estimated to have a worth of around £2.1 billion in 2018. Mintel found out that clean makeup refers to colour cosmetics but without the chemicals. Clean makeup means products that are tagged to be environmental friendly, ethically manufactured, natural and free-from various chemicals.
Internationally, United Kingdom currently sits atop the mountain when it comes to facial skincare brands that are releasing products means to treat the ski microbiome. Product launches in the UK in 2018 make up 37 per cent of the world while US makes up 25 per cent globally. France is on the third spot with 15 per cent. These figures all came from the Mintel Global New Products Database or GNPD.
Consumers are now welcoming a new trend which centers in treating themselves. Even Aussies are buying natural skin care in Australia as a way to show that they value themselves more than anything else. In the UK, 71 per cent of the launches came from companies that offer luxury skin care products which is far from a decade ago when it was only 10 per cent.