Sydney Welcomes Wedding Showroom By InStitchu
InStitchu is known as the retailer of custom suits for men. The brand recently opened a concept showroom intended for weddings. It is located in the middle of Sydney. The new venture is a proof that the pureplay industry is eventually transforming into physical retail. Men’s wear is one of the most important part of a wedding along with wedding caterer in Sydney and the dress of the bride.
InStitchu is popular in creating tailored as well as custom menswear based in Australia. Its new wedding showroom can be found in Sydney’s Clarence Street. The brand has 7 other showrooms located all over the United States, Australia and New Zealand but the difference from this one is that it is specifically catering to fitting the suits of the men in a wedding including the groom and the groomsmen.
The showroom is called Clarence Street Weddings Showroom and is a haven for gentlemen as they fit because they are provided with whiskey for a drink. They are not only there for the fitting but they are also presented with style advice as well as tailored expertise. This way, not the only the bride and the women will be pampered for the special day but all the men as well.
The company decided to open the showroom because of the data gathered which showed that there is a high demand from wedding parties for this type of showroom. The demand is coming from various channels such as online, pop-ups and current showrooms. Over the years, the biggest groups that the brand has catered to came from wedding groups.
The exact address of the InStitchu wedding showroom is Shop 2 of the ground floor in Clarence Street in Sydney where it occupies blocks 152 up to 156.
The launch of the showroom is in time for the expected wedding boom since the legalization of same-sex wedding in Australia. Many vendors including florists and wedding caterer in Sydney are already seeing their businesses pick up because of the number of same-sex couples that are already engaged and planning their wedding which are mostly happening before the year ends.