TAT To Promote Romance Tourism
The Tourism Authority of Thailand (TAT) has revealed their focus for 2018, to promote every wedding venue in Bangkok and across the country, with a focus wedding and honeymoon tourism in the Kingdom, with the end goal of making Thailand one of the top five romance destinations in the world.
Deputy Governor for Marketing Communications, TanesPetsuwan, says that honeymoon products and services were highlighted and promoted in at the Thailand Travel Mart Plus the Greater Mekong Subregion (TTM + 2018), which was held in Pattaya mid-June, ending at the 15th of June.
Mr. Tanes says that the TAT is now shifting their focus, promoting more niche markets in order to improve the country’s tourism revenues. He says that weddings and honeymoons are an emerging segment in the Kingdom, particularly from foreign markets.
For 2018, the TAT has set the growth target for tourism revenue of 8% from the international market, which would amount to approximately Bt2 trillion, with wedding and honeymoon tourism being one of the priorities.
Back in 2016, Thailand received 1.1 million romance tourists, which generated revenue of about Bt60 billion for the country. For the wedding segment, over 104,000 travellers headed for Thailand for 2016, which generated about Bt5 billion. Honeymoons, meanwhile, accounted for a larger chunk, with 990,000 visitors, managing to produce about Bt48 billion.
Visitors from Asia region accounted for the largest chunk of the visitors, with Europe and Middle East following.
The congress, which was held in Phuket, which had 450 delegates from across 65 countries across the world. On top of all of that, Thailand was named as one of the 20 most romantic destination by the Honeymoon Awards, by Brides magazine.
As part of its plans to promote the country and every wedding venue in Bangkok and across the country, the TAT started to promote Chiang Mai, Krabi, KohSamui, Phuket and Pattaya as wedding and honeymoon destinations.
Pattaya, in particular, is working to rebrand itself as a big wedding destination, as well as a key destination for the MICE (meetings, incentives, conventions and exhibitions) segment. To that tend, the U-tapao airport are under expansion.
Back in 2017, Thailand had 35 million visitors, a 8.77% increase from 2016, with total income in 2017 reaching Bt2.7 trillion, an increase of 11.7% from the year prior. For 2018 international arrivals hit 13.7 million in the time span from January to April, a 14% from the same time last year.