The Growing Threat Of Ad-Block To Publishers
It is undeniable that more and more companies are enlisting the help of digital advertising agencies in order to get their companies known to the public. Mr. Oliver Wood is the owner of Digital Monopoly which is an agency specifically specializing in digital advertising. More professionals and teams like Mr. Wood’s are emerging in the digital advertising industry. Competition is stiff but the hassle and sleepless nights are worth it because of the pay off.
Ad-block is commonly used
While many are looking for advertising campaigns especially those that will be launched through the internet, more internet users on the other hand are employing the help of ad-block software to block advertisements that interrupt video streaming and that which also affects the speed in loading a particular web page. According to survey, the usage of the ad-block software is much common than experts previously thought.
In a report, there are about 200 million monthly active users that use the ad-block software on a global scale. This report came from a study conducted by Adobe and PageFair. The figure represents a great surge in the use of the ad-block software compared from a year ago. How does the software work? The software blocks advertisements popping out of websites, search engines as well as social networks. The software is gaining popularity in the US. In the American soil, there are at least 45 million users that use this software. The number of people using this is a nearly 50 percent increase from that of last year.
There are several companies that have looked into this issue and somewhat provide for a solution for advertisement publishers. There are different solutions offered in order to combat this increasing concern for advertisement blockage which include technical solutions, micropayments and education. The solutions which the ad publishers will choose is determined by the ad-block usage rate in their particular industry.
A major threat
The use of ad-block definitely poses a big threat to different digital companies that heavily rely on advertising as a means of revenue. If the ad block software mobile will reach the levels of desktop, the digital companies in the US could lose about $9.7 billion next year.
