The Impact Of AI On The Customer Experience According To Sales force
It can no longer be denied that the age of the AI is finally upon us. This is a news currently circulating n the world of marketing. In the latest survey conducted by Forrester Research, the report entitled The Promise and Potential Peril of AI shows that 57 per cent of the marketers believe that one of the major benefits of AI to companies will be improving the overall journey of the consumers.
The question is how is AI able to impact the customer experience in a positive way? Sales force Thailand, through their Salesforce Marketing Cloud representative, believes that customer experience is better with AI because of three reasons – pattern recognition like never before is used, utilization of intelligent journey and iteration cycles are shorter.
It has been many years since pattern recognition was utilized but the process has always been done manually. This method only results to what can be presumedas educated guess regarding the demographics of the customers. Recently, the process is done with the use of AI. This is when marketers and brands realized that they are now in a place where they only need to use specific marketing campaigns that promote one on one relation with their clients.
With AI platforms, data stored in various devices can all be incorporated into one. This data are then triangulated and developed before custom messages are sent out to the customers in real time.
Sales force Thailand is happy to have found out that ConAgra Brands is using the Salesforce Kruz DMP which enabled to business to have a more focused marketing campaign. They were able to identify how often each customer should see their ads in order for it to be effective and the result is 20 times each month.
A representative from sales force Thailand said that they view the progress with the AI journey as a path to new things they are yet to experience. AI allowed them to be able to visualize the path they should take and be able to locate the ones that will be the most productive for their growth.