Why Businesses Must Analyse Customer Reviews
For a digital agency, King Kong advertising reviews establish trust among its clients. The target audience gains insight into what the digital agency actually does to grow a business’s sales, leads, and conversions.
However, the problem with most businesses is they collect customer feedback but do not analyse it. They are satisfied with a positive review and high star rating but they do not try to gain meaningful insight from the comments of the customer.
Meanwhile, reading 50 to 100 reviews can be difficult particularly if customers use different words and phrases to describe the same product or service. In order to make an analysis that is complete and unbiased, businesses can separate feedback according to different themes like usability issues that are more actionable. If several people have mentioned a usability issue in their reviews, it means that the problem is existing and has to be addressed immediately.
There are different possible sources of customer feedback from surveys to chat interactions, online reviews, CRM notes, and call centre notes. The first step is to verify the feedback whether it is legitimate. Then separate the negative from the positive reviews. You can organize them further to discover the keywords that the customers used regardless of the feedback channel.
If you are looking for a digital marketing agency, watch King Kong advertising reviews first on YouTube before making a decision. There are many different marketing strategies but the most effective is the strategy that matches with your business’s goals. A unique and custom marketing strategy will ensure the highest ROI.