Google Ads Now With Identity Verification, Google News Reports Added To Google Search Console For New Publishers
Google announced on March 2020 that they’ll be adding identity verification to their ads, which they recently implemented in early January 2021, though the start has been a bit rocky.
The program started out with identity verification emails from Google Ads, which they sent to marketing experts and advertisers. Google Ads’ statements on the matter have been subject to misinterpretation due to the somewhat-ambiguous syntax regarding the information on SERPs.
Marketing experts put forward inquiries to the tech company. Agencies, which tend to use multiple Google Ads accounts, were concerned regarding the lack of details about identity verification. Personal privacy was also a notable concern regarding the changes.
Google later clarified that the identity verification in their ads will only display the names of the companies which own the ads, as well as their listed business location, finally clearing up the matter.
Meanwhile, Google Search Console now has reported for news publishers, available on their Google News platform. Publishers can now see the number of times a site’s articles have been listed on the search engine’s news section, as well as the number of users, clicks that they’ve received.
Prior to the addition of these reports, publishers didn’t have the ability to separate their data from Google News. The reports are visible for publishers if their articles show up frequently on Google News, but might not be visible for those who don’t have articles that frequently pop up on the platform.
With these updates implemented, people who are invested in many a king kong advertising review and the like will have to check their SEO setups.