Integrating TheFind with Facebook
Group discussions can be enlightening. It provides additional learning particularly when you discuss online marketing strategies with guys at www.perth-web-design.com.au/. Our discussions centered on Facebook’s acquisition of TheFind which I am now sharing with you.
Facebook has provided great opportunities for businesses who want to improve their online presence. Facebook is overwhelmingly popular all over the world and it has created a platform where customers can discuss products. With Facebook’s acquisition of TheFind, an app that will crawl the internet so that consumers can enjoy personalized shopping experience that is based on their social profile and their shopping habits, there is more reason for businesses to advertise in Facebook.
The acquisition came as Facebook was testing its “buy” buttons that will allow advertisers to sell their products through their advertisements in the social network. The talented team that has built TheFind has managed to create a search engine that will connect products to consumers. A Facebook spokesman has said that the apps will provide a better and more relevant experience for consumers.
TheFind is a nine-year old company that has achieved popularity as price comparison site. It has emerged from a crop of different mobile shopping apps and has threatened to upend the conventional big-box retail business model by making it simple and easy for customers to search for the cheapest online offers. An index that includes half a billion products from almost 500,000 stores was built by TheFind to help consumers compare prices.
In order to personalize shopping experience, TheFind has researched shopping behaviors and preferences through their Facebook “likes” and demographic information based on their profiles. TheFind will be shutting down its services but some members of the team will be joining Facebook so that they can help in integrating the technology of TheFind into Facebook’s social advertising platform.
Social sites are looking for ways so that they can make commerce available on their services in an attempt to gain user interests so that they will continue to be loyal to the site. In recent months, Twitter has also announced that it is testing a “buy” and bookmarking site. There are also rumors that Pinterest is also planning the same the thing.