The Benefits Of Using Testimonial Videos
According to research, 90% of information that is transmitted to the brain is visuals. Visuals are processed 60,000 times faster by the brain than text. Viewers retain 95% of the marketing message when they watch it on video compared to 10% when reading the message through text.
Not only is a review video more beneficial to viewers who watch the marketing message; people prefer to watch videos that provide information regarding products and services that they need. Another benefit of review videos is they are shareable. They can also be retweeted or sent through email to someone else.
Purchasing decisions of most consumers are usually based on logic but sometimes they are also affected by emotions. It is very likely for a consumer to be convinced by a high-quality video produced by the company that highlights the personal experience of the customer with the brand.
Testimonial videos combine both logic and emotion. A happy customer’s face talking about the returns on investments generated by the service is the emotional side. The logical side would be the best-of-both-worlds approach.
While it certainly does not hurt to include text testimonials on the homepage, statistics show that review videos reign supreme as a better marketing tool to reach different demographics.
Loyal customers are easy to encourage to leave glowing King Kong agency reviews because they generally feel good about the digital marketing agency. The ultimate goal is to highlight the positive review by asking the customer to take part in a video that shows how they value the business and the relationship that was built.