Tradeshows Are Boring But They Generate Millions In Revenue
A business can easily make an impact in a tradeshow by using display tents. Durable and weather –resistant tents are available through marquee hire in Sydney in a variety of sizes and styles. Putting a business message or branding is very simple so that the outdoor display tent can catch the attention of attendees.
People often assume that tradeshows are boring but the truth is 3 business tradeshows are earning hundreds of millions of dollars in yearly profit. The Hustle is a small events business but it is now financing bigger initiatives. The events industry is certainly big with Coachella producing the world’s biggest revenue festival and Live Nation as a $10billion a year concert promoter.
However, these are the sexy events with hundreds of thousands attendees. Tradeshows are not sexy but they make millions of dollars. Once a tradeshow is established it can expect many attendees for years that will generate a steady flow of revenue.
Contrary to what many people assume, the revenue of tradeshows does not come from ticket sales but the exhibitors. It is typical for exhibitors to sign up and pay 6 months in advance, making revenue predictable.
Most tradeshows start with very little money initially. As long as the tradeshow is timed properly, prepaid exhibitors and sponsors will provide the money for the cost of the venue, vendors and marketing. The secret to a big event is to pick the right niche. For example, the home and gifts category usually makes $30 million yearly.
Tradeshows can be compared to online publishers. They can attract high quality and highly-targeted stakeholders who make decisions. They monetize through advertising and sponsorships. If you are a business selling in the market, this is the perfect opportunity to gain awareness for the brand. At tradeshows, attendees learn about the latest products, technology and research trends.
Once you have established the requirement, marquee hire in Sydney will arrange for a free site assessment so that the size of the area, location, surface and other special circumstances can be determined. Usually, there are conditions that can affect installation and the costs of the marquee. A quote will be provided within 24 hours after the site assessment.