Why Advertising Review Testimonials Help Increase Sales
As the digital world becomes more ingrained in our daily lives, it has become more and more important for internet users to be able to relate with one another. Although celebrities are still brand influencers, people are looking at ordinary people to find out if a brand’s claims are credible and trustworthy.
According to a 2021 survey from Bright Local, 87% of consumers check reviews on the internet before buying a product. Even after a celebrity influencer advertises a skin care product, consumers would likely want to know from their fellow consumers if the product is right for their skin type.
As a business owner, whether you own a major skin care line or you own a local coffee shop, you can make the most out of customer reviews by using these as a form of advertisement.
By boosting testimonials, you are building your brand reputation as one that caters directly to your market honestly and with transparency. If a potential customer sees someone who looks like them, has the same needs that were addressed by your brand, and willingly and sincerely gave you positive feedback, then you’ve already taken the first step towards convincing them to make a purchase.
Here are the examples of reviews you can boost through advertising:
- Emotional or sensory description which are specific to the experience
- Perfect ratings, like a 5-star, but you can also use 4-stars in order to be more realistic
- Visuals, such as a before-and-after or a video testimonial, like the King Kong advertising review on YouTube
Of course, it all begins with you providing great quality of service to your customers. When you display authenticity in a positive manner, your customers will not hesitate to do the same.