Why Reviews Provide More Value Than Paid Advertisements
Someone searching for a digital marketing agency may come across a positive review that provides useful information. The prospect will likely be encouraged to visit the website of the digital agency and book an appointment. How much did it cost the digital agency to generate an appointment?
Each review that a business receives that informs people about the value it delivers to customers is free advertising. Potential customers put more trust in the reviews from real people over paid advertising. This means that business owners must focus their efforts on gaining positive reviews because they are the digital version of the traditional word-of-mouth recommendations among neighbours.
Local search results are influenced by the amount, quality, and recency of reviews. Once Google recognizes the activity on the web pages, the business is ranked higher on the search results. However, to sustain the high ranking, Google needs to see that the business is active online and customers are engaging with it through their feedback.
Paid advertisements cannot provide the same value as reviews. Reviews provide potential customers with the information they seek like quality, attention to detail, service, and pricing to help them make a confident purchase decision. Potential customers are often influenced by reviews that are based on the personal experiences of customers.
It is very likely that you have come across a King Kong advertising review online. Reviews build trust by validating why customers should work with the digital marketing agency. Reviews are trusted sources of information that tell potential customers what to expect from the company.